Leads / Sales
Lead attribution, cost per lead, and cost per purchase to measure campaign performance and enrollment costs.
Generate qualified leads, track your sales journey, and measure how much it costs to acquire a
customer. Gaverify connects your ad campaigns with your actual business results.
We track each lead from the first inquiry to calls, visits, and sales, helping you understand your cost per customer. Fill out the form to get a Meta Ads audit and identify where you can improve lead conversion.
Find your true customer acquisition cost and conversion funnel
We have a complete pixel + Conversion API system which send every lead back to Meta so their algorithm learns from your conversions and send more leads which are likely to convert.
Send qualified lead data from your CRM to Meta. Help Meta find people who are more likely to become customers, improve conversion rates, and reduce junk leads.
Track Click-to-WhatsApp ad events and send them back to Meta. Improve lead quality while keeping the cost of WhatsApp leads low.
Track visitors who submit forms or take key actions on your website. Build accurate retargeting audiences and show ads to people who have already shown interest.
Our tracking system follows each lead from the first inquiry to the final enrollment or purchase. You can see which campaigns bring customers and how much it costs to acquire them.
| Capability |
Gaverify
Our System
|
Typical Ad Agency Traditional Approach |
|---|---|---|
|
Cost Tracking
Cost Tracking
Tracking the true cost of acquiring paying clients, students, or sales rather than only measuring top-of-funnel clicks or raw form submissions. |
Cost per qualified lead, sale, or enrollment
|
Cost per lead
|
|
Funnel Tracking
Funnel Tracking
Monitoring prospective buyers across every milestoneโinitial contact, discovery calls, campus/store visits, product demos, and final enrollment. |
Track leads through calls, visits, demos, and enrollments
|
Limited tracking beyond lead generation
|
|
Conversion Rate Analysis
Conversion Rate Analysis
Calculating stage-by-stage conversion efficiency through the full sales cycle to detect bottlenecks and optimize marketing spend. |
Analyse conversion rates across the facebook campaigns
|
Limited visibility into the full funnel
|
|
Meta Conversion API
Meta Conversion API
Direct server-to-server data integration that feeds verified offline purchases back into Meta to improve ad targeting and algorithm learning. |
Send qualified lead and sales data back to Meta
|
Often relies mainly on website lead events
|
|
Lead Retargeting
Lead Retargeting
Re-engaging past prospects who demonstrated interest but did not complete enrollment, bringing them back at a fraction of initial acquisition costs. |
Re-engage previous leads who have not converted
|
Limited follow-up through targeted ad campaigns
|
|
Long-Term Lead Tracking
Long-Term Lead Tracking
Maintaining attribution data across multi-month decision cycles (6โ7+ months) to recognize delayed sales and determine actual ad ROI. |
Track leads over 6โ7 months or longer.
|
Limited tracking of delayed conversions
|
|
Lead Quality
Lead Quality
Evaluating campaigns based on qualified prospect intent, budget, and readiness to purchase instead of chasing unvetted lead volume. |
Track which campaigns generate qualified inquiries
|
Often measures performance mainly by lead volume
|
|
Ad Creative Strategy
Ad Creative Strategy
Producing genuine UGC video testimonials, faculty explainers, and objection-handling creative assets designed to attract high-intent buyers. |
UGC videos and targeted graphics
|
Depends on the agency's approach
|
This is a real campaign we ran on Facebook and Instagram. We built the ads, made the images and creator-style videos, and set up tracking for every enquiry. Every enquiry can be followed back to the ad that brought it in. Scroll down to see the numbers and how we measured them.
Lead attribution, cost per lead, and cost per purchase to measure campaign performance and enrollment costs.
Brand Awareness, Educating Offer Clear Message
FAQ automations on WhatsApp with chatbot flows
Targeting, offer, creative. Nailed
Precise Targeting and Filtered Qualified Leads
Stop burning budget on unverified leads. Partner with gaverify to build a scalable, data-tracked advertising pipeline with server-side Conversion API attribution.